How your company could benefit from White Label Services?

white-label-services

Many companies spend the majority of their time and resources in providing outstanding service and value to their core portfolio. If a company is in telecommunications, they are focused on data transport, TV, internet access and often all three. If they are a wireless company, they are providing great cellular service or tower buildings or Wi-Fi engineering, etc. 

But does your company strive to meet all of your customer’s needs?

What is your company’s reaction if they learn what else customers are looking for in terms of service? What happens when the client wants a service the company has neither the desire nor the ability to deliver?

Although it may not be possible or of strategic value to be the client’s one-stop-shop, there is an opportunity to benefit from additional revenue by exploring White Label Services. Why miss out on further strengthening the customer relationship and reinforcing your company’s value to the client? By not offering some of the additional services that fall in line with the client’s needs and the company’s business, the client will be forced to look elsewhere. The act of looking elsewhere could lead to a competitor offering the client services your business used to cater for and eventually, this could displace your company entirely.

Using White Label Services provides a company with the option to not have to create a service from scratch, which would take time, capital, and focus away from the company’s core offerings. Instead of potentially splitting management focus, using a partner to provide services means managers can keep their focus where it is needed while benefiting from a smooth and fast roll-out of new services. Using a partner with experience in providing these new and complementary services would also remove the needed to invest in further development.  Since investment in research and development will already have taken place, this saves the company time and money while benefiting from the partner's valuable technical support, its skilled experts, and its experience in delivering to the customer’s expectations.

Partners providing White Label Services often offer:

  • Tried-and-tested products and services
  • Continuously developed and improved products and services
  • Fully supported with technical expertise
  • Additional support with marketing material and administrative documentation

 

What is a White Label Service?

A White Label Service is simply explained as, “the offering of a product or service by a primary provider, which is delivered by a third party,” such as Mercury Z.  (Mercury Z also refers to White Label Services as Branded Professional Services)

As part of any White Label solution, it is up to the company as to how much the end customer knows who is delivering the service.  The arrangement made by the white label provider and the company can be to the point where the provider is completely in the background, or where the customer knows the company is working with a third-party for support, or full disclosure where the customer is completely aware of the relationship.   

Why choose a White Label Services provider?

There are many benefits to the company of using a White Label provider to offer additional services to its customers.  Working with a partner to develop or deliver additional white label services includes:

  • Reduced costs (or none) of development
  • Speed-to-market
  • Learning new skill sets and market knowledge
  • Keeping focus on core offerings
  • Adding value to the customer
  • Revenue from a new source
White Label Services

A White Label partner is often smaller, more nimble, and/or has a different core focus than the primary company.  If the company would like to deliver Security Services, but their core offering is around networks, they won’t already have security experts.  Some might argue that they need to build the offering themselves, but the go-to-market process for an in-house offering, often due to red tape and budgets, would likely be months if not over a year.  In addition, the service offering is already a proven commodity to the provider, with existing staff, who have the technical experience and the marketing knowledge to deliver effectively. 

When a service is in demand from a company’s clients, using a white label offering can be the best way to resolve the gap in a company's portfolio. By using white label, the company quickly resolves this gap, maintains the close client relationship and adds a valuable solution to other clients in the market.

Mercury Z’s implementation of a White Label Solution

'White Label' is an industry term as defined above, which describes a solution being provided by a 3rd party. Mercury Z has differentiated itself from the market place by providing Branded Professional Services. Mercury Z doesn’t simply create an offering and deliver it to partners, we deliver a complete white label solution. Mercury Z's comprehensive solution in this instance incorporates the product itself, the training of the partner’s employees on the product, the value-add of the product, the marketing material to support the sale, and a unique mechanism for implementing the solution, as well as sample deliverables - anything the company would need to deliver a complete Branded Professional Service offering. 

There are many benefits to the company of using a ‘white label’ provider to offer additional services to its customers.  Working with a partner to develop or deliver additional services includes:

·         Reduced costs (or none) of development

·         Speed-to-market

·         Learning new skill sets and market knowledge

·         Keeping focus on core offerings

·         Adding value to the customer

A ‘white label’ partner is often smaller, more nimble, and/or has a different core focus than the primary company.  If the company would like to deliver Security Services, but their core offering is around networks, they won’t already have security experts.  Some might argue that they need to build the offering themselves, but the go-to-market process for an in-house offering, often due to red tape and budgets, would likely be months if not over a year.  Another argument is that the service offering is already a proven commodity to the provider, with existing staff, who have the technical experience and the marketing knowledge to deliver effectively. 

Get in Touch!

Telephone: (919) 439-5000
Email: info@mercuryz.com
www.mercuryz.com
1150 SE Maynard Rd
Cary, NC 27511

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